In both work and interpersonal relationships it is very important to communicate effectively. A good communicator is able to understand his interlocutor, avoid conflictive situations and argue in a convincing and persuasive way. With this book you will learn how to use the most appropriate words to convince, all the systems to persuade, the mechanisms that guide thought. You will also learn how to avoid the wrong or counterproductive words that can annoy the interlocutor. All the resources to communicate with the group taking advantage of the techniques to capture the attention of the audience.